What Does a Full-Service Photo and Video Production Company Do? A Real-World Example
- Pixel Black
- May 13
- 3 min read
Pixel Black · Location Production, Talent Casting, Crew Coordination, and Post-Production
What is a full-service photo and video production company?
A full-service photo and video production company manages every element of a shoot from concept to delivery. That includes location scouting, talent casting, crew hiring, equipment logistics, set prep, on-site creative direction, and post-production editing and retouching. The client shows up to a shoot that is already ready to run.
Pixel Black is a Milwaukee-based production studio that provides these services for brands, manufacturers, and marketing teams. The Generac Power Systems project below shows what that looks like in practice.
Case study: Pixel Black and Generac Power Systems
When Generac Power Systems needed photo and video content for their line of mobile generator units, they brought in Pixel Black to handle production. The assignment covered multiple shoot days, 15 to 20 physical generator units that had to travel between locations, on-camera talent, vehicles, and a full production crew.
Pixel Black picked up the generator units directly from the Generac factory, loaded them into a large rental truck, and moved them between locations throughout the shoot. Every location was scouted in advance—site visits, photographs, notes, and a presentation deck—so Generac could select from real, evaluated options before a single camera was unpacked.
What production services did Pixel Black handle?
On the Generac project, Pixel Black handled the following:
Location scouting and securing. Identified, evaluated, and permitted locations suitable for industrial equipment photography and video production.
Asset logistics. Transported 15–20 mobile generator units from the factory to each location using a large rental truck coordinated by Pixel Black.
Talent casting and hiring. Sourced, vetted, and hired all on-camera talent for the shoot.
Vehicle and equipment rentals. Arranged vehicles for use on set and managed all production equipment needs.
Crew coordination. Hired and managed photographers, videographers, editors, and retouchers as required for each shoot day.
Set prep and on-site support. Each location was prepped before the crew arrived. Meals were handled on site. Pixel Black provided grip support and worked alongside the production team throughout the day.
Creative direction. Pixel Black contributed to on-location creative direction and overall production decision-making.
Post-production. Editing and retouching services were provided after the shoot wrapped.
What types of projects does Pixel Black produce?
Pixel Black works with brands and companies that need photography and video production with physical complexity—multiple locations, large or specialized equipment, coordinated crews, and real logistics to manage. The Generac project is one example. Others include product photography, commercial shoots, and campaigns that require location work across the Milwaukee area and beyond.
The studio also provides photo retouching services independently of full production, handling image editing and post-production for internal marketing teams, agencies, and other studios.
How does location scouting work for a commercial shoot?
For the Generac project, Pixel Black conducted advance site visits to evaluate each potential location before presenting options to the client. Each location assessment included photographs, logistical notes (access, power, space for equipment), and a summary deck. Generac selected locations based on real, documented options rather than estimates.
This process—visiting, photographing, and presenting locations in advance—reduces on-set surprises and keeps shoot days on schedule. For projects with large physical assets, like the mobile generator units in this shoot, advance scouting also confirms that equipment can actually reach and operate on the site.
What is the difference between production and post-production?
Production refers to everything that happens to capture images and video: location work, talent, crew, equipment, and the physical shoot itself. Post-production is what happens after the shoot—editing footage, retouching photographs, color grading, and delivering final assets.
Pixel Black handles both. On the Generac project, the team managed full production across multiple shoot days and then delivered retouched and edited final assets. Clients working with a single studio for both stages avoid handoff gaps between the crew that captured the work and the editors finishing it.
Where is Pixel Black located, and what areas does it serve?
Pixel Black is based in Milwaukee, Wisconsin. The studio serves clients locally and travels for production projects as needed. Past projects have included location shoots across the region for clients in manufacturing, consumer products, and other industries.
Work with Pixel Black on your next project
If your photo or video project involves multiple locations, physical assets, crew coordination, or any combination of the above, reach out to Pixel Black. The studio handles production from location scouting through final delivery so your team can focus on the work itself.
Contact Pixel Black at pixelblack.com.
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